30 July 2021
The website has been redesigned, working with our digital partner, Placeity.com, a collaboration of digital industry experts with a wide range of skills.
The project has been launched to align with the city’s main marketing campaign under the #ForeverEdinburgh hashtag and strategically aligned with the #ScotlandLovesLocal campaign, to encourage local people to #thinklocalfirst and shop local.
For Edinburgh’s West End the former Business Improvement District(BID) group are working with City of Edinburgh Council to deliver the local campaign, along with the Placeity team and locally based collaborators in Edinburgh’s West End.
Following the challenges brought about with the months of lockdown during the Corona virus, the Placeity concept was developed as a sustainable solution for a future digital High Street and communities that could embrace digital technology, social media as well as traditional ways of doing business.
Founder of the concept, Tony I’Anson, has been working in digital marketing for over 25 years and has provided services to Business Improvement Districts in Scotland for the last 7 years. Tony said “all the team who collaborate with Placeity are passionate about our towns. We are bringing our collective career experience to make sure they are part of the future for the benefit of generations to come.”
The team have the experience to deliver plans that towns and cities need right now as we enter the latter phases of the Covid-19 pandemic, and going forwards into an uncertain economic future.
Placeity has a proven record in assisting places, and many individual business owners, to rapidly develop a robust and innovative on-line and digital presence that focuses on the place and brings better engagement, increased high street sales and greater visitor numbers.
Placeity is made up of experienced industry collaborators, including place managers, website developers, graphic designers, video production producers, motion graphic developers, copywriters, social media specialists, e-commerce retailers, SEO specialists, social media influencers, PR experts, high street retailers and industry experts.
The team works together, drawing on the exact balance of experience for each project, to ensure a robust and innovative digital solution for each place and its local economy.
The most successful projects have the key ingredient of passionate input from the business owners and the local community. The team look forward to working with the Edinburgh’s West End to help the future well-being of an important part of Edinburgh.