Edinburgh’s West End to use and promote #ForeverEdinburgh as an integral tool in digital marketing campaign.

ForEver Edinburgh

“Forever Edinburgh is dedicated to promoting Edinburgh to the world. They promote and champion Scotland’s capital city locally, nationally and internationally. They work with members, partners and stakeholders to maintain the profile of Edinburgh as a world-class destination to visit, invest, live, work and study.” Source: About Forever Edinburgh

Edinburgh’s West End is featured on the official Forever Edinburgh branded website https://edinburgh.org/ within the ‘neighbourhoods‘ section of the site. This features the West End’s hidden gems, shopping, food & drink, accommodation and places to explore.

As we emerge from the pandemic, the West End marketing campaign team will be providing localised digital content for publication on the Forever Edinburgh website as well as their own marketing channels to maximize the reach to local people and large numbers of visitors to the capital city.

The Forever Edinburgh brand assets will also be available to use on Edinburgh-WestEnd.co.uk including professional photography.

A spokesperson for Edinburgh’s West End said “In order to maintain the profile of the West End, we need to continue to promote our corner of Edinburgh to Scotland and the world. By using the #ForeverEdinburgh hashtag we will be taking advantage of a much wider campaign for our city. We encourage all West End businesses to use the hashtag in their own social media posts, so we can like and share to maximize collective reach. By working together we can make sure the West End is considered as a great place to visit “

The Story Never Ends

Edinburgh’s history is built on centuries of stories.


From the tale of a little dog standing by his master’s grave, to the cafe where a boy wizard was conjured into existence. From the world’s largest monument to a writer, to the streets walked by a legendary teacher in her prime.

From centuries old architecture steeped in history to glorious unspoilt coastal views, Edinburgh truly has an inspiring view for all seasons.

This year, Forever Edinburgh will bring the capital’s most fascinating stories to life, so you can learn how to visit, see, touch and experience our incredible history for yourself. From fantastic folklore and magical myth to outdoor adventures and amazing archaeological finds.  There’s so much more to Edinburgh than meets the eye. 

Play your part in writing Edinburgh’s ever-evolving story.  Share your discoveries and new stories with us using #ForeverEdinburgh 

Let the stories begin…

Edinburgh’s West End will ensure our stories are told.