For Edinburgh’s sartorially savvy shoppers, Frontiers had previously been associated with women’s fashion of the highest quality and style, having been founded some 30 years ago by knitwear designer Jane Forbes.
Then some four years ago, a new chapter was opened for this iconic Edinburgh West End business when Jane’s partner Nigel Pashley decided to leave his career as a successful commercial property surveyor and join the family business. The result was Frontiers Man, an entirely new shop also located on Stafford Street, which brings the Frontiers ethos into menswear, with a carefully selected range of labels, including many that are otherwise tricky to find in Scotland.
We take great care in sourcing the labels and designers we want to work with, and certain things that we look for. We avoid anything too over-designed, or which pushes the brand, working on the principle that understated style is much more powerful. We are stocking popular independent brands like Norse Projects from Copenhagen, Kestin, Folk, Oliver Spencer, and Universal Works from the UK, together with premium denim brands Lee 101, Nudie and Edwin Europe. In addition, we have a few great brands from New York City which are unique and of superb quality, like Corridor NYC and Alex Mill. Alongside we have great accessories like scarves and hats, belts, gloves, and sunglasses, as well as footwear from brands such as Red Wing and Fracap.
There is a perception with many ‘Designer Fashion’ that there are styles for the young and styles for the old. One of the things that’s made Frontiers so successful is that we cater for a very wide age range, offering clothes that cross the generations. We’re definitely bringing that same ethos into Frontiers Man – great style is timeless, ageless and should be for everyone.